NAFED has ventured into consumer marketing as a step towards diversification of its activities to make available essential items of daily need to the consumers at affordable rates. Presently, NAFED is running five retail outlets in Delhi and two in Shimla in the name and style "NAFED BAZAAR". Beside direct retailing, we are also supplying grocery and other items to 90, prestigious institution in the country including Rashtrapati Bhawan, reputed Hospitals, Hotels, Public Sector Undertaking , IRCTC, Schools, etc. During the year NAFED continued to sell items of daily needs like onion and yellow pea dal at subsidized rates to the consumers when prices of these commodities were skyrocketing. CMD also registered record sale of NAFED tea to the tune of 190.57 MTs during the year by utilizing the network of its member societies beside sale through its own outlets and sale through private parties. During the year, Ministry of Consumer Affairs has sanctioned grant-in-aid for an amount of Rs 50.00 Lakhs to NAFED for the purchase of 5 mobile vans for publicity and Consumer Awareness Campaign in Delhi. All these mobile vans have been made operational and they are carrying stock to various institutions, own outlets and to the diffrent residential colonies for making availiable essential commodities at affordable prices to the consumers. the total turnover of Consumer Marketing Division during the year was Rs 18.83 Crore, with a marginal improvement over the last year's Performance .

Poultry Products

To help the poultry farmers, NAFED handled eggs and Poultry Feed valued at Rs.2.70 crore during the year 2010-11.

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